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Title
Text copied to clipboard!Influencer Marketing Manager
Description
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We are looking for an Influencer Marketing Manager to lead and execute our influencer marketing strategy across various platforms. This role is ideal for someone who is passionate about social media, understands the power of influencer relationships, and can drive measurable results through creative and strategic campaigns.
As an Influencer Marketing Manager, you will be responsible for identifying, recruiting, and managing relationships with influencers that align with our brand values and marketing goals. You will work closely with the content, social media, and brand teams to ensure cohesive messaging and campaign execution. You will also be responsible for tracking performance metrics, optimizing campaigns, and reporting on ROI.
The ideal candidate has a strong understanding of influencer marketing trends, excellent communication skills, and a proven track record of managing successful influencer campaigns. You should be comfortable negotiating contracts, managing budgets, and working in a fast-paced environment.
Key responsibilities include developing influencer strategies, sourcing and vetting influencers, managing campaign timelines, and analyzing campaign performance. You will also be expected to stay up-to-date with industry trends and emerging platforms to keep our influencer marketing efforts innovative and effective.
This is a highly collaborative role that requires cross-functional coordination and a deep understanding of brand storytelling. If you are a creative thinker with a strategic mindset and a passion for digital marketing, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement influencer marketing strategies and campaigns
- Identify and build relationships with relevant influencers
- Negotiate contracts and manage influencer agreements
- Coordinate campaign execution and ensure timely delivery of content
- Monitor and analyze campaign performance metrics
- Collaborate with internal teams to align influencer content with brand messaging
- Manage influencer marketing budget and track expenses
- Stay updated on industry trends and emerging platforms
- Create detailed reports on campaign ROI and effectiveness
- Ensure compliance with FTC guidelines and brand standards
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, or related field
- 3+ years of experience in influencer marketing or digital marketing
- Strong understanding of social media platforms and influencer landscape
- Excellent communication and negotiation skills
- Proven ability to manage multiple campaigns simultaneously
- Experience with influencer marketing tools and analytics platforms
- Creative thinker with strong strategic planning skills
- Ability to work independently and collaboratively
- Strong organizational and project management skills
- Knowledge of FTC regulations and influencer disclosure requirements
Potential interview questions
Text copied to clipboard!- What experience do you have managing influencer marketing campaigns?
- How do you identify and evaluate potential influencers?
- Describe a successful influencer campaign you have led.
- What tools do you use to track influencer performance?
- How do you ensure brand alignment in influencer content?
- What is your approach to negotiating influencer contracts?
- How do you stay current with influencer marketing trends?
- Have you worked with influencers across multiple platforms?
- How do you measure the ROI of influencer campaigns?
- What challenges have you faced in influencer marketing and how did you overcome them?
